India’ Adventure Tourism Action Plan

Strategic Action Plan (2011). Government ofIndia, Ministry of Tourism.

This Strategic Action Plan focuses on strategies defined to achieve target of 8-million foreign tourist arrivals (FTAs) and 800-million domestic tourist visits by 2015. The author suggests development of adventure tourism products and other new niche tourism products, and infrastructure for the same. Integrating theHimalayaas a “brand” in the “Incredible India” campaign would also help in promoting adventure tourism. A 5-year actionable agenda for adventure tourism includes

  • developing a system to collate and analyze data on the segment,
  • drafting national level adventure tourism guidelines and

launching insurance scheme for adventure tourists. Review complete tourism plan at http://tourism.gov.in/writereaddata/Uploaded/ImpDoc/052020110204343.pdf.

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