Adventure Travel Trade Association (ATTA). March 2015. Fifth Edition of Adventure Tourism Development Index (ATDI): The 2015 Report. http://www.adventureindex.travel/docs/atdi_2015.pdf
The latest edition of the index appraises potential for adventure tourism in developed and developing nations. The principal purpose of the adventure tourism index is to help in designing viable policies and optimizing planning, thereby ensuring sustainable economic, environmental, and social benefits.
The index based on ten pillars reflects readiness of individual countries to compete in global adventure tourism market. The authors used opinions of experts and data from third parties to calculate the index.
The index is not a measure of the current status of the country in the market.
Since ATDI helping countries in recognizing their potential for adventure tourism development, a number of nations are tweaking the existing and / or introducing new policies to optimize the returns.
According to the report, more than two third of adventure travelers search information online for the trips.
In developed countries, Switzerland retained its number one position in 2010, 2011, and 2015. Iceland has bounced back to its number two position in 2015 from fifth position in 2011 and second position in 2010. However, New Zealand, the adventure capital of the world, slipped from second position in 2011 to fifth position in 2015. Japan is no more in the top ten.
In developing countries, Czech Republic moved one notch up in 2015 from second position in 2011. Chile, the topper of 2011, slipped to the fifth position in 2015. The rank of Israel continues to fall: first position (2010), fourth (2011), and seventh (2015).
The index ranks nations recognized by the United Nations. The report ranked 191 nations in 2015. Four countries were not ranked this year: the Holy Vatican, Tuvalu, Nauru, and Niue. Check the complete index to find your country’s readiness for adventure tourism.