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This report reviewed activity-based market for adventure travel. The author highlighted the following facts about the hiking segment:
- Popularity of hiking is rising.
- A little information is available on the global hiking market.
- The most popular activity among Americans is daylong hiking trips. In 2005-2006, more than 17% travelers preferred same-day hiking tours.
- Average age of theU.S.hiker is 43 years.
- Approximately 23% Canadian travelers enjoyed hiking tours during 2005-2006.
- Average age of the Canadian hiker is 39 years.
- Internet is a popular source of hiking information.