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China is the fifth largest tourism market for New Zealand following Australia, the United Kingdom, the United States of America and Japan. As per International Visitor Survey  (IVS) conducted by The Ministry of Tourism, New Zealand,  total expenditure by the Chinese holiday visitors to the country increased by 28% in year ended (YE) Mar 05 over the previous year. However, average nights per person plummeted to six from twenty in the same period. Average nights per person did not show any substantial increase in the next half decade and aggregated four in YE Mar 08 and six in YE Mar 10. Another interesting finding is that each Chinese tourist spent NZD 2939 for twenty nights in YE Mar 04 while the tourist shelled out NZD 3204 for a 6-night holiday in YE Mar 10. The number of total Chinese holiday visitors fell by 17% in YE Mar 10, but average expenditure per person rose by 23% and total nights spent in New Zealand grew by about 4%. The number of total nights spent by Chinese visitors in the country never peaked again to the level achieved  in YE Mar 04 (560,046) during 2004-2010 period.