The Nepal Tourism Board (NTB) began an aggressive promotion campaign to attract Indian tourists and travelers and cash in on its adventure and religious attractions. Cultural similarities between two neighbors, pleasant climate and easily available Indian food have already set the stage for the Indians. The board also launched the following dedicated initiatives in the first half of 2012 to draw more Indians:
In January 2012, the board organized a road show in South India, because the South Indian tourists accounted for 50% of the total Indian arrivals by air (1.45 lakh) to Nepal in the last year. The South Indian tourists mainly prefer religious places in Nepal. The board promoted Nepal as the entry point for Manasarovar and Mount Kailash and emphasized on its adventure and religious tourism attractions for all age groups.
In May 2012, NTB launched road show in East India, including Bhubaneshwar, Guwahati and Kolkata. The show highlighted adventure tourism and other attractions of Nepal. The focus was on paragliding, bungee jumping and other adventure activities.
Accessibility improvement plans
Buddha Air, based in Nepal, planned to start flights between Kolkata and Kathmandu to improve accessibility between East India and Nepal.
The Indians do not need visa to visitNepal. They can travel toNepalusing their passports or voter identity cards issued by the Election Commission of India.
The new tag line of NTB “Naturally Nepal: Once is not Enough” is revealed to encourage tourists to visit the country again and again.
Visit Lumbini Year
The board declared the year 2012 as “Visit Lumbini Year” to encourage travelers to visit birthplace of Buddha.