Adventure Offering Trends: 2008 vs. 2009
The “2009 Trends in Adventure Offerings” by Xola Consulting, Inc. and the “2008 Adventure Industry Research Roundup” by Adventure Travel Trade Association (ATTA) show that customized and family adventure offerings are growing rapidly.
Xola observed that some of the “specialty” adventure companies are opting for geographic and activity-based diversification. More number of adventure companies are developing multi-activity holiday trips- rafting, biking, kayaking and/or hiking combo packages.
ATTA reported an increase in sea expeditions toAlaska, Galapagos andArctic, women-specific trips and dedicated measures taken to cut down environmental impact and carbon imprint. “Frequent traveler programs” were launched to win customer loyalty. Read full reports at