An example of social media-based adventure travel campaign

Air Greenland, Destination Arctic Circle and Greenland Tourism launched “Rough. Real. Remote.- an Adventure Through Destination Arctic Circle”, the first adventure travel campaign on social media network in June 2011 to promote Greenlandas a tourism destination. During 2-month long campaign, half-a-dozen adventure video clips were released on Vimeo, Twitter and Facebook to highlight the possible adventure itineraries. You can view all six episodes at Destination Arctic Circle at

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