Bricks-and-clicks model for adventure tourism


Hashimi Azim and Motiwalla Luvai. (2003) Web-enabling for competitive advantage: a case study of Himalayan adventures. Idea Group, Inc.

This case study focused on the ambitious plan of Himalayan Adventures (HA): developing a complete e-commerce store for adventure travelers. The author suggested that web-enabling information technology would expand customer base and reduce logistics requirements.  The HA store will replace existing brick model with new bricks-and-clicks model for the store. You have to pay for reading the full case study.





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