Efforts to promote tourism in the Himalayas…

Round-up of adventure travel and tourism, and the Himalayan travel and tourism news for the week of March 25-31, 2013 

March 25, 2013

NTB participates in MITT

Nepal Tourism Board (N.T.B.) participated in the 5th largest exhibition “Moscow International Travel Tourism Exhibition (MITT) during March 20-23, 2013 to lure more Russian tourists.

Himalayan Drive 2013 concludes on March 24

The 3-day Himalayan Drive 2013 Time-Speed-Distance (TSD) Rally concluded on March 24. The event, hosted by Just Sportz Management Private Limited with the government support, covered 400-kilometer-long road and trail in the Eastern Himalayas.

Kashmir department inaugurates Snow Festival in Sonamarg

The Department of Tourism Kashmir, Sonamarg Development Authority and Adventure Club of International Youth Hostel inaugurated 2-day Snow Festival in Sonamarg, Jammu and Kashmir. The department organized a number of adventure activities, including skiing, snow baseball, snowboarding and snow zorbing. The first of its kind festival was mainly hosted to promote the meadow as a winter sports destination.

March 26, 2013

A shift in Bhaktapur tourist demographics

The demographics of tourists visiting Bhaktapur witnessed a major change. Until 2011, number of the Indian tourists was higher than the other tourists. However, the ancient town received more Chinese tourists than the Indian tourists in 2012. In 2011, the Indians accounted for 21% of total visitors to the town and the Chinese for 15%. Almost opposite of this happened in the 2012. The number of Chinese tourists recorded substantial increase. The Chinese tourists accounted for 21% of the total tourists visited to Bhaktapur in 2012 and the share of India fell to 17%.

Promotional fares for Kathmandu flight

AirAsia X, a part of the AirAsia Group, is offering discounts to commemorate its one hundredth flight to the capital of Nepal. The discount is valid for Kuala Lumpur-Kathmandu route. The air tickets should be purchased online during March 26 – April 1, 2013. The travel should be completed from April 15 to September 30, 2013. AirAsiaX Fly-thru services that would be available from May 1 connect Kathmandu to a number of Asian cities.

HPTDC earns profit of 3 crore

Himachal Pradesh Tourism Development Corporation (H.P.T.D.C.) recorded gross profit of three crore rupees in fiscal year 2012-13. The gross profit target is set at six crore rupees for the next fiscal year.

HPTDC started a number of initiatives to promote tourism in the state. For instance, Wi-Fi was tested in the Volvo buses plying on Delhi-Shimla and Manali routes. The corporation entered into an agreement with Goa and Delhi Tourism corporations for booking each others’ hotels. Similar agreements would be signed with other state corporations as well. The corporation created a customer database featuring email addresses and mobile numbers to develop e-mail campaigns. The corporation also developed search engine optimization strategies. Marketing through social media is being considered.

March 27, 2013 

What ails Nepali tourism sector?

Khanal, Mukesh. March 27, 2013. Long way to go. Republica

This article focuses on the problems affecting the Nepali tourism sector. The sector prefers international tourists to domestic tourists. One of the reasons for the preference is lower lodging and food rates for domestic tourists. Poor infrastructure and hygiene are two main obstacles. The sector is unable to cater to casual holiday tourists, not earning revenue the sector would want to generate. http://www.myrepublica.com/portal/index.php?action=news_details&news_id=52156

March 28, 2013 

Eagle acquires Sea

Eagle North Kayak acquired Sea Spray Outdoor Adventures. Eagle would combine its self-guided cycling and hiking tours with the guided tours of Sea. Both adventure travel companies are based in Cape Breton, Canada.



March 31, 2013 

Geckos offers 15% discount on many adventures

Geckos Adventures is offering 15% discount on many of its adventure trips. To avail the discount, book an adventure holiday before or on April 12, 2013. You may use the promotional code: 1360 while booking. http://www.adventurecenter.com/specials/welcome-to-wherever-sale

Scotland celebrates 2013 as “Year of Natural Scotland”

Scotland is celebrating 2013 as the “Year of Natural Scotland.”  VisitScotland unveiled the campaign in January 2013 to encourage travelers to explore the countryside. Get more information about the travel campaign worth GBP3.4 million. http://www.visitscotland.com/about/nature-geography/year-of-natural-scotland/

Nepal plans to promote its cultural heritage as an attraction

March 31, 2013. Nepal wants to attract visitors interested in its rich history and culture. eTN Global Industry News

This article highlights Nepali efforts to promote tourism. Currently, the adventure tourism segment accounts for 40% of the total tourism market. To cash in on its cultural and historical wealth, the sector plans to attract tourists from India, China, Korea, Thailand and Malaysia. For these new economies are geographically and culturally closer to Nepal. http://www.eturbonews.com/34103/nepal-wants-attract-visitors-interested-its-rich-history-and-cul

Adventure travel tourism events 

Grays Harbor Outdoor Adventure & Travel Expo

April 20-21, 2013



The Great Adventure conference

Wellington, New Zealand

May 9-10, 2013



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