Maintaining and Promoting Adventure Travel Destinations


Direct and indirect contribution of travel and tourism to total job generation in Nepal in 2012

Initiatives to Preserve Adventure Travel Destination Assets

A healthy alliance between adventure travel companies and environment preservation and conservation and pollution control entities can achieve a lot and is a need of hour. In 2013, the African adventure travel companies protested against damming the Isimba Fall along the Nile River to save the white-water rafting business. On January 19, 2014, Nepal started the “Trishuli River National Clean-up Campaign & Interaction Program: Save The Trishuli River” because the polluted river would choke the source of livelihood of members of Nepal Association of Rafting Agency (NARA), Himalayan River Guide Association Nepal (HRGAN), and many other water-based adventure activity businesses. Nepal Tourism Board (N.T.B.) also joined the campaign, focused on five kilometer stretch of the river, as the travel and tourism sector generated more than 8.5 % of the total employment in 2012 (Source of Data: Travel and Tourism: Economic Impact 2013, Nepal by World Travel & Tourism Council (WTTC) ). The Ministry of Culture, Tourism and Civil Aviation, Nepal promised to earmark a river cleaning budget. The timely realization of the importance of scenic and pollution free water bodies for white-water rafting and other water-based adventure activities would lengthen the life of unique adventure travel products. 

Another initiative to preserve and conserve the Himalayas, the loftiest playground for adventure seekers, was hosted by Himdhara Environment and Research Collective and Sambhaavnaa Institute of Public Policy and Politics in Himachal Pradesh in January 2014.  They hosted ‘Pahar aur Hum: Rethinking Development’ program to educate youth from the Himalayan states about fragile eco-system of the mountain range and impact of mindless development projects.


More Adventure Travel Options 


The Indian adventure travelers and tourists have now more options to plan an adventure holiday because Australia, South Africa, and Thailand conducted various travel trade programs in India during the third week of January, 2014. Tourism and Events Queensland (Australia) hosted Queensland on Tour (QoT) to showcase the adventure and other tourism products in Tier-II cities such as Chandigarh and Pune for the first time and big cities of India. South African Tourism (SAT) conducted road shows to promote its experiential travel products to draw more Indian travelers. The Tourism Authority of Thailand (TAT) planned to promote high quality biking and culinary adventures and lesser known Thai destinations to rich Indian travelers. 

In America, the California-based O.A.R.S. Companies, Inc. developed a four-day Grand Canyon Hiking: Rim to River adventure for exploring the deepest canyon of the world.



Source of Information 

  1. River Clean-up Campaign. Nepal Association of Rafting Agencies- NARA. Retrieved from 
  2. Tripathi, Binod and Kaini, Sudip. (2014, January 20). Campaign to clean Trisuli begins. Retrieved from 
  3. Ramsay, Shweta. (2014, January 20). Five-city ‘Queensland on Tour’ roadshow attracts 550 Indian travel trade members. TravelBiz Monitor. Retrieved from 
  4. (2014, January 20). TAT Mumbai Office to promote lesser-known destinations of Thailand this year. TravelBiz Monitor. Retrieved from 
  5. (2014,  January 21). O.A.R.S. Introduces New-for-2014 Lodge-Based Grand Canyon Hiking Adventure. The Pine Tree. Net. Retrieved from 
  6. Punnackattu, Anish V. (2014, January 22). South African Tourism showcases experiential travel products in India. TravelBiz Monitor. Retrieved from 
  7. Bodh, Anand. (2014, January 22). Green activists launch ‘Pahar aur Hum’ programme in Himachal. The Times of India. Retrieved from




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