Over-50s Brits Like Adventure and Prefer Purchasing Travel Services Online
The latest report (2011) from Liverpool Victoria Friendly Society Limited (LV=) concludes that share of over-50s travellers is increasing in theUK tourism market. Their travel spend will further increase. Their favourite holiday destinations areSpain,France andItaly. About 11% of them are planning activity-packed holidays such as cycling and skiing. About 5% want to go for a safari or trekking. More than 50% travellers buy the travel services online. They are planning for longer adventure breaks in exotic destinations, including Asia.
LV= collated findings of the survey conducted in Great Britain and data sourced from the government’s International Passenger Survey and the UK Tourism Survey for the report.