Preferences of adventure travelers


The Adventure Travel Market (2009). ATTA, Xola Consultancy, Gap Adventures and National Geographic Adventure.

The report highlights the latest trends in the adventure travel market. For instance,

  1. Average price point (land only) amounts to about $2,700.00.
  2. Small companies dominate the market.
  3. Hiking / walking is the most popular adventure activity.
  4. Customized itineraries are in demand.
  5. Adventure travelers account for more than 35% of international      departures starting in South America.
  6. Adventure travelers want to interact with local people and      learn new things about the destinations.
  7. Hard adventure seekers spend more than 85% of the total trip cost on gear. Get more information at

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