Recession and Leisure Travel: Solidays Increasing, Travel Among Singles Population Dipping
Recession and consequent squeeze on disposable income of common man affected leisure travel in many ways. Solidaying, to holiday alone, is one of the latest trends that probably helps in getting more bang from the buck in the current situation. Package holidays and travel to destinations located near home are gaining momentum because travelers wish to know the exact cost of a holiday in advance and enjoy a vacation in small budget.
A recent research study (January 2010) by Ebookers.com revealed that solidays are increasing in the UK. In 2009, about 15% of theUK holidaymakers traveled alone because family and friends did not have sufficient funds, but solidays lasted for 5 to 7 days only. Some Brits holidaying alone cited a different reason: in search of something different.
Mintel in its research study (July 2009) found out that 5 million people from the UK might holiday solo in 2009. Volume of the solo holidaymakers rose to 5.1 million in 2008 from 4.9 million in 2004 as demand for leisure travel among the singles population grew. However, the 2008-09 economic down turn made single income households more vulnerable, reducing solo travel market growth.