Monthienvichienchai, Catherine. Adventures for all. TTG Asia. http://www.ttgasia.com/article.php?article_id=2045
The author concludes that adventure tourism in not a niche sector because of an increase in popularity of the tourism and expansion of its scope. Today, adventure travel is not an exclusive privilege of intrepid travelers. Even an average traveler can go for an adventure holiday, especially a soft adventure trip.
The travel companies are trying to cash in on this trend. For instance, Asian Trails, based in Thailand, rolled “out of the ordinary tours for everyone.”
The companies are also trying to combine eco and adventure components into one tourism product. The Cambodian Pepy Tours offers potpourri of adventure, education and volunteering. Read the complete article to know what other adventure travel companies are doing.