What do Tourism Departments do to Capitalize on Adventure Travel Trend?

How to promote adventure tourism


Tourism departments in different parts of the world plan a number of campaigns and events to draw more and more adventure seekers, as the travel segment is growing fast. Here are eight latest examples:


1. Anytime Adventures Campaign

In April 2014, Mandurah and Peel Tourism Organization (MAPTO), Australia, launched Anytime Adventures Campaign with four interesting motives:

  • Explore without the Expedition
  • Destinations without the Drive
  • Fun without the Fuel Bill
  • Action without the Airfares 

MAPTO hosts a road show to re-brand Peel region as an adventure tourism hub during June 9-13, 2014. The organization would introduce the new brand Anytime Adventures to local tour operators and travel agents. Read more at http://www.mapto.com.au/marketing/campaign/.


2. Paid Adventure 

O.A.R.S., a leading nature-based adventure travel company from the United States of America, and Visit California launched a sweepstake on Facebook page of the company on June 5, 2014. The sweepstake for residents of Canada and the U.S.A. closes on June 28, 2014. The winners may get a chance to enjoy a paid trip to Yosemite National Park and the Tuolumne River rafting trip.


3. Powerman USA Duathlon

Foley (Alabama) home to the Graham Creek Nature Preserve would host Powerman USA Duathlon in November 2014, a step to emerge as a leading destination for adventure sports tourism.


4. Coast to Coast: Adventure Tournament

Lanka Sportreizen and national carrier of Sri Lanka plan Coast to Coast, an annual adventure tournament to capitalize on growing craze for adventure travel. Read more at



5. Adventurethon National Challenge 

The event combines athleticism and outdoor adventure and beckons mountain bike, paddling, and trail running lovers. Townsvill, Australia would host the two-day event from June 21, 2014. For details visit https://adventurethon.com.au/cms25/index.php/event-locations/townsville-qld


6. Himalayan Affairs Ministry

The Indian government plans to create new tourist circuits in the Himalayas to promote tourism. The government also mulls over an idea of creating a ministry dedicated to the Himalayan Affairs, including tourism.


7. Open National Mountain Running Challenge

The Indian Mountain Running Association hosted Open National Mountain Running Challenge in Pahalgam on June 4, 2013. Jammu and Kashmir hogged all limelight by winning maximum medals during the first of its kind event.


8. Mughal Road Car Rally

Jammu and Kashmir would host four-day-long Fifth Mughal Road Car Rally on June 19, 2014 to draw adventure sports tourists. The rally would start from Srinagar and end in Jammu.




Comments are closed.



  • Advertisements