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Bibliography

Download the full report (PDF, 1.35 MB)… The Great Himalaya Trail (GHT) Marketing Strategy 2011-2016: The Great Himalaya Trail Development Programme (September 2011). Government of Nepal, Ministry of Tourism & Civil Aviation and Nepal Tourism Board. http://dl.dropbox.com/u/18342967/Marketing%20Strategy%20Summary.pdf Heinrichs, Ann. (2010) Mount Everest. Marshall Cavendish Benchmark. http://books.google.com/books?d=DyDrE7Q7rFoC&pg=PA14&dq=Faces+of+Mount+Everest&hl=en#v=onepage&q=Faces%20of%20Mount%20Everest&f=false China: Qomolangma. (December…

Appendix I: List of 45 ATCs

Download the full report (PDF, 1.35 MB)… List of Adventure Travel Companies (ATCs) Surveyed No. Company Name Company Country Main ATP Category Sub ATP Category Sub-Sub ATP Category Trip Name 1 Abercrombie & Kent United States of America EBCTs EBCT-Nepal Ascent to EBC 2 Absolute Adventure Trek Nepal EBCTs…

Conclusions

Download the full report (PDF, 1.35 MB)… The Everest product portfolio of KE Adventures is the broadest. Approximately 38% ATCs account for more than 68% ATPs. Most of the ATCs represent two to three main categories. A large portion of ATCs’ surveyed sells EBCTs and EODs. EODs and EBCTs…

Other Everest Trips (OETs)

Share of country-specific outfitters in other Everest trips packages

Download the full report (PDF, 1.35 MB)… Other Everest Trips (OETs): Introduction- Definition, Share… The OETs category covers ATPs that do not match the definition of any of the above four (4) main categories. Seven (7) different ATCs sell one OETs ATP each. Three (3) ATCs are based in the…

Everest with Other Destinations (EODs)

Share of Everest with other destinations packages in price categories

Download the full report (PDF, 1.35 MB)… EODs: Introduction- Definition, Share… The EODs category features ATPs containing word “Everest” in their names and ensuring a glimpse of the lofty mountain. This multi-destination ATP category may / may not cover EBC. Since this category has more than 100 ATPs covering…

Everest Base Camp + Other Destinations (EBC + ODs)

Number of outfitters offering adventure travel packages in sub-subcategories of Everest base camp + other destinations within Nepal

Download the full report (PDF, 1.35 MB)… Everest Base Camp (EBC) + ODs: Introduction- Definition, Share… The EBC + ODs category consists of ATPs covering EBC as primary destination and other nearby attractions as secondary destinations located within Nepal and Tibet. Secondary destinations can be accessed within a day or…

Everest Base Camp Trips (EBCTs)

ATC-wise share of Nepal- and Tibet-side ATPs in Everest base camp trips

Download the full report (PDF, 1.35 MB)… Everest Base Camp Trips: Introduction- Definition, Share… The EBCTs category focuses on ATPs exclusively designed for EBC. These packages do not include any side trips to other destinations. This main category has two subcategories, based on countries covered. The EBCT-Nepal subcategory features EBCTs…

Category-wide Findings: Everest Climbing Expeditions (ECEs)

Duration analysis of Everest climbing expeditions

Download the full report (PDF, 1.35 MB)… ECEs: Introduction- Definition, Share… The ECEs category covers ATPs in which the primary and only destination is Mount Everest and the purpose of the package is to scale the peak. Out of 221 ATPs, fifteen (15) represents the category, accounting for just…

Market Sample-wide Findings

Nepal-side vs. Tibet-side Everest adventure travel packages

Download the full report (PDF, 1.35 MB)… Adventure Travel Packages’ (ATPs) Share in 5 Main Categories The EODs category accounts for the highest share (101 ATPs or 45.70%) of all ATPs (221), followed by EBCTs (64 ATPs or 28.96%), EBC + ODs (34 ATPs or 15.38%), ECEs (15 ATPs or 6.79%)…

ATP Classification

Classification of Everest adventure travel packages

Download the full report (PDF, 1.35 MB)… An Everest named adventure travel package is an ATP containing the word “Everest” in its name. Forty-five (45) selected ATP suppliers offer 221 Everest named ATPs (Appendix I), which are broadly divided into five categories based on the following factors: Primary destination Secondary…

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