Wealthy Canadian and American Travelers Seek Authentic Experiences and Adventure
The 2011 Virtuoso® Luxe Report. Virtuoso, Ltd. (2011)
The annual 2011 Virtuoso® Luxe Report evaluates travel choices of rich and wealthy, but the survey participants were selected from its American and Canadian member travel advisors only. The report investigates preferences regarding travel companions, frequency, inspirations, preferred destinations and special requests. Travel websites were the fourth most influential source for travel information following travel consultants, friends and family, and travel publications. Active or adventure trips were the third biggest travel trend for 2011. The respondents votedCosta Ricaas the first choice for adventure travel during 2011, followed by South Africa,Galapagos Islands and New Zealand. They would also like to participate in bone fishing, hiking, zip-lining and other adventure activities with / without family. Respondents would love to hike in Bhutan, Nepal and other unusual destinations. “Authentic experiences in new destinations” was the main travel motivation and adventure was the fifth top reason to travel.