Dichotomous Nature of Adventure Tourist
Beauty and challenges of wilderness entice many of us but after a short period of stay in wilderness, we crave to return to civilization and long for modern comforts.
Beauty becomes boring?
Solitude becomes loneliness?
We just want a temporary victory over desolate inaccessible regions?
I think, we can neither change wilderness without dire consequences nor our bodies and minds can endure the extremes of nature forever, so we want to return.
However, after relaxing and resting for a while, we again dream of traveling to wilderness. In fact, it is an infectious cycle of shuttling between civilization and wilderness that creates the most powerful travel marketing campaigns.