August 2011.Tourism in India: Key Potential and Opportunities. Overseas Indian Facilitation Centre (OIFC) This article reviews tourism sector in India. The sector substantially contributes to the foreign exchange earnings (FEE), gross domestic product (GDP) and employment generation. An optimistic forecast about the sector includes an increase of 15-20% in domestic…
Over-50s Brits Like Adventure and Prefer Purchasing Travel Services Online
The latest report (2011) from Liverpool Victoria Friendly Society Limited (LV=) concludes that share of over-50s travellers is increasing in theUK tourism market. Their travel spend will further increase. Their favourite holiday destinations areSpain,France andItaly. About 11% of them are planning activity-packed holidays such as cycling and skiing. About 5% want to go for a safari or trekking. More than 50% travellers buy the travel services online. They are planning for longer adventure breaks in exotic destinations, including Asia.
LV= collated findings of the survey conducted in Great Britain and data sourced from the government’s International Passenger Survey and the UK Tourism Survey for the report.
Rajvanshi, Asha, Bhardwaj G. S., Arora, Roshni and Pragatheesh (June 2010). A Rapid Impact Assessment of the Rafting Camps along the Kaudiyala-Rishikesh Stretch of River Ganges, Uttarakhand. Wildlife Institute of India. This study evaluates economic and environmental impact of rafting camps along the famous Kaudiyala-Rishikesh stretch of the River…
Wealthy Canadian and American Travelers Seek Authentic Experiences and Adventure
The 2011 Virtuoso® Luxe Report. Virtuoso, Ltd. (2011)
The annual 2011 Virtuoso® Luxe Report evaluates travel choices of rich and wealthy, but the survey participants were selected from its American and Canadian member travel advisors only. The report investigates preferences regarding travel companions, frequency, inspirations, preferred destinations and special requests. Travel websites were the fourth most influential source for travel information following travel consultants, friends and family, and travel publications. Active or adventure trips were the third biggest travel trend for 2011. The respondents votedCosta Ricaas the first choice for adventure travel during 2011, followed by South Africa,Galapagos Islands and New Zealand. They would also like to participate in bone fishing, hiking, zip-lining and other adventure activities with / without family. Respondents would love to hike in Bhutan, Nepal and other unusual destinations. “Authentic experiences in new destinations” was the main travel motivation and adventure was the fifth top reason to travel.
Need for a Professional Approach to Risk Management in Adventure Tourism Industry
Price, Sophie and Driscoll, O. Cian (2010). “Perceptions of Risk in Irelands Emerging Adventure Tourism Industry.” Institute of Technology, Tralee.
This Irish adventure tourism industry paper discusses importance of risk element in adventure tourism and its management. Although adventure tourism companies try to add different levels of risk in their products, information about “tourists’ perceptions of risk” and its management is insufficient. Unprofessional risk management leads to accidents and unwanted deaths. Thus, an adventure becomes a misadventure. Perceived risk and real risk of eight adventure activities are compared in the report. For example, perceived risk is higher than real risk in kayaking. Images used in marketing material may increase or decrease the perceived risk of an adventure product. Many adventure tourism companies inIrelandare taking in account perceived risk, but there are no focused strategies to manage the perceived risk.
Recession and Leisure Travel: Solidays Increasing, Travel Among Singles Population Dipping
Recession and consequent squeeze on disposable income of common man affected leisure travel in many ways. Solidaying, to holiday alone, is one of the latest trends that probably helps in getting more bang from the buck in the current situation. Package holidays and travel to destinations located near home are gaining momentum because travelers wish to know the exact cost of a holiday in advance and enjoy a vacation in small budget.
A recent research study (January 2010) by Ebookers.com revealed that solidays are increasing in the UK. In 2009, about 15% of theUK holidaymakers traveled alone because family and friends did not have sufficient funds, but solidays lasted for 5 to 7 days only. Some Brits holidaying alone cited a different reason: in search of something different.
Mintel in its research study (July 2009) found out that 5 million people from the UK might holiday solo in 2009. Volume of the solo holidaymakers rose to 5.1 million in 2008 from 4.9 million in 2004 as demand for leisure travel among the singles population grew. However, the 2008-09 economic down turn made single income households more vulnerable, reducing solo travel market growth.
Stowell, S., Doyle, C., Lamoureux, K, Duverger, P., Martin, N., Heyniger, C., Schneider, Paige. August 2010. Adventure Tourism Market Report. The George Washington University School of Business, The Adventure Travel Trade Association and Xola Consulting. The survey was organized to understand characteristics of an adventure traveler and measure size of…
Case Study Brazil. (2010). Xola Consulting Services. Xola conducted a case study to develop marketing strategies to sell adventure and nature- based Brazilian tourism products to the North American market. The biggest challenge was to define the best possible way to present a broad spectrum of physical and cultural landscape…
Holiday Report 2010: “Holidays Change Your Life”
Kuoni Holiday Report 2010 concludes, “holidays change your life”. Its major findings follow:
- Work/life balance and getting fitter/healthier are hot topics for holiday conversation.
- Holidaymakers actually implement the plans made during holidays. For instance, 34% of married couples who planned to save money while they were holidaying started saving after returning from the break.
- About 75% respondents said holidaying is very important even during global economic downturn for recharging batteries, cheering themselves up, relaxing after working harder. Read complete Holiday Report 2010.
The Adventure Travel Market (2009). ATTA, Xola Consultancy, Gap Adventures and National Geographic Adventure. The report highlights the latest trends in the adventure travel market. For instance, Average price point (land only) amounts to about $2,700.00. Small companies dominate the market. Hiking / walking is the most popular adventure activity.…