How Does IMF Promote Adventure Tourism in Indian Himalayas?

M in IMF stands for money.

You mean International Monetary Fund (IMF)?

No, wrong guess.

It is mountaineering. Indian Mountaineering Foundation (IMF).

As the names indicate their geographical scope and purpose are different. International Monetary Fund improves availability of hard currency and stabilizes exchange rate of currency.

On the other hand, Indian Mountaineering Foundation, focus of this presentation, offers financial support for climbing, mountaineering, and trekking in the form of scholarships, sponsorships, and subsidized board, lodge, and equipment rental. Mainly for Indians.

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What does ATOAI do?

Adventure Tour Operators’ Association of India (ATOAI, was set up in 1994, is an ambitious representative of the Indian adventure tourism trade. The association works towards two tall aims: making India the largest and the best adventure tourism destination in the world and using adventure tourism as a tool to…

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ATOAI’s new logo

The Adventure Tour Operators Association of India (ATOAI) unveils its new logo.  The 5-color logo is evocative and simple. The blue color represents deep water and blue sky; the green color denotes natural flora; and the yellow color depicts joy and the Sun. The red triangle denotes North; the grey…

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