ABHA is a new magazine exclusively dedicated to the travels in the Himalayas. The acronym ABHA stands for About Best Himalayan Adventures.
Let me explain why I started it. Like me, many love the Himalayas because of affordability and numerous opportunities for action packed leisure. The action comes in variety. Barring a few pockets, it is not crowded yet. True adventure destinations are many. A true adventure destination means a place where amenities and services are unavailable or only the bare basics are available. For example, Pangi, Prashar Lake, Ringdom, and Manman Top offer just bare basics. Some maiden adventures are also possible. For example, virgin peaks and /or virgin faces of the peaks, unexplored valleys, uncharted white waters.… Moreover, I did not find a travel magazine dedicated to the Himalayan adventures.
What does “Best” stand for in ABHA?
Best is subjective. Here, best does not mean luxury because adventure means to undertake risk; to see unexplored, least explored, unfamiliar, and/ or unusual; and to travel with less. Best means doing physically and mentally demanding leisure activities in challenging, serene, and natural environments.
Tag Lines
Two tag lines of the magazine publisher, The Off: About Best Himalayan Adventures (TO ABHA), reflect these perspectives:
- Be adventurous more than once.
- Your Himalayan heart is in your feet.
The first tagline inspires everyone to go on adventures again and again to know the mountain range and oneself better.
Logo
The theme matching logo visualizes the tag lines, especially the second one. How? Two feet holding a heart denote H that means Himalayas. The best mode to explore the high Himalayas is on foot. The red shining heart says that the best adventures require both fitness and passion. The misaligned feet show action full of movements and moments to remember.
Covers
The front cover showcases raw nature, whereas the back cover exhibits Himalayan culture.
Sections
Magazine has the following sections:
- Elaborate photo features based on adventure activities
- Himalayan Key
This section details attractions of the range. If you know the names and features of the Himalayan attractions, you will remember them well. Thus, sharing the experiences with your friends and family will become easy.
- Celebrations
- Fauna
- Flora
- Hamlet
- Handicraft
- Monument
- Museum
- Simple Platter
- More
- Gear
- Mountain and Your Body helps you in improving fitness level.
- The Funnies shows funny side of adventure.
Don’t be afraid. Browse and read the magazine, because all adventures are not difficult. The publication has something for everyone: beginner, intermediate, and hardcore thrill seekers.
Let us know what you think.
With your feedback and support, I hope to progress with every issue.